Become a Merchant
Your business deserves another way to grow.
Join Melbourne’s local-first marketplace—built to help small and growing businesses launch faster, reach new audiences and promote consistently without having to build every part alone.
Sell products · services · bookings · qualified leads
A practical merchant media engine.
OnlineMall combines another sales channel with the content, campaign and support capability needed to keep your business visible after launch.
Storefront & listings
Present products, services, prices, images, offers and customer pathways in one marketplace presence.
Content & campaigns
Turn business stories, priority offers and seasonal moments into useful promotional content.
Melbourne relevance
Join a local discovery experience built around Melbourne merchants, precincts, categories and stories.
Human support
Get guided onboarding, practical assistance and a clear escalation path when your business needs help.
Built for independent businesses ready to be seen.
Whether you sell online already or need a more supported starting point, OnlineMall can become a second—or stronger—route to market.
Turn what you offer into a reason to click.
Campaign placement depends on your package, category, timing, asset quality, offer and commercial approval.
New merchant launch
Introduce your business, story, offer and customer pathways.
Product or service spotlight
Put a priority product, service, booking or project in focus.
Email & social feature
Create a focused campaign for an offer, story or collection.
Local business story
Give customers a reason to know the people and purpose behind your brand.
Seasonal campaign
Join relevant gifting, holiday, event and local-demand moments.
Partner promotion
Build an approved cross-channel promotion around a launch, precinct or experience.
Choose the support that fits.
Applications are open while OnlineMall Melbourne remains in pre-launch. Choose a starting point and our team will guide the next steps.
Current merchant packages are shown in AUD and all displayed prices include GST. Paid setup fees are invoiced after review; monthly services are administered separately after onboarding.
Free Account
- Self-managed setup
- Up to 10 listings
- Merchant directory application
- Marketplace account
Bronze Merchant
- Done-for-you merchant setup
- Business profile
- Directory inclusion
- Marketplace support
Silver Merchant
- Done-for-you setup
- Enhanced business profile
- Directory inclusion
- Social media content management
- Marketplace support
Tailored Growth
- Custom campaign plan
- Media and category opportunities
- Partner promotion options
- Agreed deliverables
From application to live listing.
A standard merchant can be prepared within 48–72 hours after complete information, verification and approval are received. Large catalogues, integrations and regulated categories may take longer.
Apply
Choose a package and provide directory-ready business details.
Review & invoice
We review your fit and issue a GST tax invoice for paid packages.
Verification
Cleared funds and business details are checked before activation.
Welcome & launch
Your listing, receipt, welcome pack and setup pathway are released after approval.
Payment evidence and application details remain private. Publication occurs only after administrator approval and, where applicable, cleared-payment verification.
Make OnlineMall your next sales channel.
Start with the package that suits your business today. We’ll guide the next steps from application through to activation.
Apply now →Tell us about your business.
Complete the application below. Free and tailored applications move directly to review; paid packages are invoiced after eligibility review.
Your information is reviewed before publication. Activation remains subject to administrator approval and cleared-payment verification where applicable.
Visit the Support Centre. Never include passwords, card details or login codes in this application.
All prices are in AUD and include GST. Merchant publication occurs only after administrator approval and, where applicable, cleared-payment verification. By applying, you acknowledge the Vendor Terms and Vendor Privacy Policy.